Privacy Policy
Last updated: February 2026
MakeLocal.ie ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you use our website and services.
1. Who We Are
Data Controller: AMG Digital
Contact: hello@makelocal.ie
Location: Ireland
2. What Data We Collect
We collect the following personal data when you use our services:
- Contact form submissions: Name, business name, email address, phone number, and message content
- Analytics data: Pages visited, time on site, device type, and approximate location (via Google Analytics)
- Technical data: IP address, browser type, and referring website
3. How We Use Your Data
We use your personal data for the following purposes:
- To respond to your enquiries and provide our website design services
- To improve our website and user experience
- To send you relevant updates about our services (only if you've opted in)
- To comply with legal obligations
4. Legal Basis for Processing
Under GDPR, we process your data based on:
- Consent: For analytics cookies and marketing communications
- Contractual necessity: To provide services you've requested
- Legitimate interests: To improve our services and website security
5. Data Sharing
We may share your data with:
- Google Analytics: For website usage analysis (US-based, operating under Standard Contractual Clauses)
- Resend: For email delivery (US-based, GDPR-compliant)
- Cloudflare: For website security and performance
We do not sell your personal data to third parties.
6. International Data Transfers
Some of our service providers are based in the United States. We ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs), to protect your data during these transfers.
7. Data Retention
We retain your personal data for:
- Contact form data: 3 years after last contact
- Analytics data: 26 months (Google Analytics default)
- Client project data: 7 years for legal/tax purposes
8. Your Rights
Under GDPR, you have the right to:
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate data
- Erasure: Request deletion of your data ("right to be forgotten")
- Portability: Receive your data in a machine-readable format
- Object: Object to processing based on legitimate interests
- Withdraw consent: Withdraw consent at any time
To exercise these rights, contact us at hello@makelocal.ie.
9. Cookies
We use the following types of cookies:
- Essential cookies: Required for the website to function
- Analytics cookies: Google Analytics to understand how visitors use our site
You can manage cookie preferences through our cookie consent banner or your browser settings.
10. Security
We implement appropriate technical and organizational measures to protect your personal data, including:
- HTTPS encryption for all data transmission
- Secure hosting with access controls
- Regular security updates and monitoring
11. Complaints
If you have concerns about how we handle your data, please contact us first. You also have the right to lodge a complaint with the Data Protection Commission (DPC):
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website.
13. Contact Us
For any questions about this Privacy Policy or our data practices, please contact:
Email: hello@makelocal.ie